History
Carrera is currently one of the world's best and most popular eyewear brands. Carrera was inspired by Wilhelm Anger, an Austrian sports eyewear company; Wilhelm worked very hard in the 1960s to improve the material and stability of the products. Later, the company collaborated with Ferdinand Alexander, a vehicle designer, to create a limited-edition collection of sunglasses known as CARRERA Porsche Design. In the 1980s, the company began sponsoring a variety of sporting events, including Formula One racing and the Olympics.
Wilhelm developed and patented Optyl®, a new type of resin that was hypoallergenic, extremely durable, and 20% lighter than all other plastics used in the sunglasses industry. This resin had permanent elasticity and dimensional stability, which meant it would "memorise" the wearer's face. The Optyl material is still used in 90% of high-end sunglasses today, demonstrating the material's impact on the industry.
In the 1990s, the Safilo Group purchased CARRERA and relocated the company's headquarters to Padova, Italy. Carrera's popularity among athletes and celebrities has grown since this move. Carrera eyewear is made of high-quality materials and is available in a wide range of styles. They are well-known for their multi-layered lenses with gradient colours, as well as their retro style, which is very popular today.
Celebrities adore Carrera sunglasses and can be seen wearing them at a variety of sporting events and activities. Madonna and Paris Hilton are two well-known Carrera brand sunglasses wearers. Carrera eyewear, while not popular in the music industry, has taken over Hollywood. Carrera sunglasses have been seen on celebrities such as Brad Pitt, Gwen Stefani, and Britney Spears. However, the brand has sponsored music albums and videos for Rihanna, Usher, and Lady Gaga, to name a few.
Popularity
Carrera sunglasses are well-known and easily recognisable around the world, and have thus been "copied" by other sunglass manufacturers. Nobody has been able to match Carreras' quality. Buyers can tell the difference between genuine and counterfeit sunglasses because Carrera always adds their logo to the side of the frames. Only Carrera can provide their customers with such an exciting experience.
Carrera's customers are mostly successful young men and women who seek out new experiences in life and are always up for an adventure. The brand is synonymous with adventure, excitement, spontaneity, and pleasure.
Carrera Product Stories creates various ways for you to be bold, select the perfect eyewear for you, and forever change the way you present yourself to the world.
Style & Collection
Carrera offers expressive sunglasses in the most iconic shapes and details, allowing you to be bold and stand out. A collection that exudes true boldness through expressive modern silhouettes, refined colours, and exceptional details. Feel CARRERA's unmistakable spirit. Redefine your sense of style.
Carrera frames' iconic design combined with cutting-edge technologies. Choose an adventure, a risk. Don't be concerned about bad weather, stress, or knocks. The Metal Twist can withstand all of them and still retain its original shape. Because of its flawless design and materials. Functional design and technical features come together in the Carrera collections to create a perfect aesthetic harmony.
Check out our latest Carrera collection at www.ottikacanada.com
